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Philips Sonicare FlexCare Platinum Connected / Connected toothbrush

Philips Sonicare FlexCare Platinum Connected
Philips Sonicare FlexCare Platinum Connected

Discipline: Product

Philips Sonicare FlexCare Platinum Connected

Discipline: Product

Personalized coaching and feedback! With three intensity settings and cleaning modes, the Philips Sonicare FlexCare Platinum Connected toothbrush cleans and tracks progress. Sensors in the handle wirelessly send data to the app, which visualizes a 3D Mouth Map showing where technique needs improving. The Touch Up feature encourages re-brushing of missed spots, while specific focus areas in the mouth due to plaque buildup, gum recession or other issues can be visually tracked. The app also sets daily goals, tracks oral health activity progress over time and shares progress reports from within the app directly with dental professionals.

  • ASSESMENT CRITERIA Innovation / Autonomy

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe, North America

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Philips

Philips
Eindhoven, Netherlands

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Design

Philips

Philips Design
Eindhoven, Netherlands

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