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I.SEOUL.U / City brand

I.SEOUL.U
I.SEOUL.U

Discipline: Communication

Discipline: Communication

I.SEOUL.U that represents Seoul, the capital city of Korea, is a citizen-driven city brand created by Seoul citizens, through the citizens’ voluntary participation with their ownership mind. The brand unites meanings and images of coexisting Seoul where everyone lives an affluent lifestyle, passionate Seoul and leisurely Seoul. The development of I.SEOUL.U, from its naming to design, was based on citizens’ ideas and was approached using the collaboration concept between citizens and experts. There were many difficulties in the development of a qualified city brand for a capital city due to many newly attempted processes.

  • TARGET GROUPS Public Sector / Government

  • TARGET REGIONS Further localization:: All over the world

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

Seoul Metropolitan Government

Seoul Metropolitan Government
Seoul, South Korea

Design

CDR Associates

CDR Associates
Seoul, South Korea