Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

I.SEOUL.U / City brand


Discipline: Communication

Discipline: Communication

I.SEOUL.U that represents Seoul, the capital city of Korea, is a citizen-driven city brand created by Seoul citizens, through the citizens’ voluntary participation with their ownership mind. The brand unites meanings and images of coexisting Seoul where everyone lives an affluent lifestyle, passionate Seoul and leisurely Seoul. The development of I.SEOUL.U, from its naming to design, was based on citizens’ ideas and was approached using the collaboration concept between citizens and experts. There were many difficulties in the development of a qualified city brand for a capital city due to many newly attempted processes.

  • TARGET GROUPS Public Sector / Government

  • TARGET REGIONS Further localization:: All over the world

  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

Seoul Metropolitan Government

Seoul Metropolitan Government
Seoul, South Korea


cdr associates

CDR Associates
Seoul, South Korea

Go to profile