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For the new start-up brand AXOOM, wirDesign has developed a robust corporate design that is scalable as required. As AXOOM’s business model is anchored in the online world, the idea of prizing the brand from its digital roots seemed like a natural progression. The result was a simple and strong design with a black, white and yellow color scheme, customized AXOOM font and reduction to typography and icons. The screen design and front-end templates for the browser-based platform were developed in close consultation with the client. For the brand’s launch, we additionally demonstrated the tool’s functions and added value with an explanatory film.
wirDesign communication AG
Sebastian Kirmse (Creative Director), Doris Jantoljak (Art Director), Tanja Schulz (Account Management)