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BD 350 / Portable radio

BD 350
BD 350

Discipline: Product

Discipline: Product

The BD350 commercial portable radio is designed to enhance communications for those working in the retail and hospitability sector. Unlike other bulky and heavy portable radios on the market, it has an ultra-slim, compact and rugged profile, fitting comfortably in the palm of one’s hand for one-hand operation. On the side, the green and black push-to-talk (PTT) button reflects high visibility, making it easier to spot it in any light conditions while embodying the brand identity. Attention to details is also paid on the curved LCD blended seamlessly into the body.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Usability / Ergonomics, Brand Identity

  • TARGET GROUPS Consumer / User, Trade / Industry

  • TARGET REGIONS Africa, Asia

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Hytera Communication Corp., Ltd.

Hytera Communication Corp., Ltd.
Shenzhen, China

Design

Hytera Communication Corp., Ltd.

Hytera Communication Corp., Ltd.
Shenzhen, China

Shubing Wu, Shaowei Geng, Yali Wang, Qingzhou Chen