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INEC – The real time brand / Corporate Design

INEC – The real time brand
INEC – The real time brand

Discipline: Communication

Discipline: Communication

INEC, Ecuador's official government organization for statistics, is not only collecting data but using this data to reflect the wellbeing of the nation in real-time in the form of a new logo. Each of its five circular shapes is a variable that is filled with the colors of Ecuador's flag, according to their evolution. Based on the INEC's data, the logo updates automatically and constantly. As variables change, the form of the logo mutates. Translated into various media applications, the data can be displayed in different shapes, such as words, numbers and graphics.

  • TARGET GROUPS Trade / Industry, Public Sector / Government

  • TARGET REGIONS South America

  • DEVELOPMENT TIME 13 - 24 months


The project is a visual representation of Ecuador's census data. The way the designers managed to turn hard data and aggregated emotions into a visual and impactful representation is very impressive. It is much more than branding, it is a great example of what design can do in a social context.
Gold Statement
Client / Manufacturer

INEC: National Statistics Institute

INEC: National Statistics Institute
Quito, Ecuador


GREY Group

Grey Germany / KW43 Branddesign
Düsseldorf, Germany

R. Goetz, J. Adolph, T. Otto, T. Liedtke, C. Bosshammer

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Maruri Grey

Maruri Grey
Guayaquil, Ecuador

E. Maruri, F. Maruri, P. Morano, C. Cabrera, S. Crespo, P. Pérez Cahueñas, G. Flores, Á. Lechas, R. Dimate, S. García, F. Lizarzaburu