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Flourishing Life / Corporate Design

Flourishing Life

Discipline: Communication

Flourishing Life
Flourishing Life

Discipline: Communication

The corporate design of the ”Bundesgartenschau BUGA Heilbronn 2019“ presents the characteristics of the national garden show and the city Heilbronn in a colorful, eye-catching and like-able way. The emotional brand mark shows abstract fanned out flowers that form the letters of "BUGA." The colors pink, blue, bright and dark green refer to colors of nature (blossoms, water, weed, plants). They offer a strong feeling of liveliness. The clear and straight typeface provides a good contrast to the striking visual mark and is harmonic at the same time.


  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Further localization:: Germany

  • TARGET GROUPS Consumer / User

Client / Manufacturer

BUGA Heilbronn 2019 GmbH

BUGA Heilbronn 2019 GmbH
Heilbronn, Germany


Lockstoff Design

Lockstoff Design GmbH
Grevenbroich, Germany

Susanne Coenen, Nicole Slink, Katja Kleefeld, Stephanie Marniok, Judith Maasmann, Lena Overkamp