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"warm love"series / Kettle, mixer, soup maker

Discipline: Product

Discipline: Product

The “warm love”series consists of three sets. The classic white and black color collocation and the neat, concise lines give the whole product a simple, elegant, clean and refined feeling, causing a warm affinity in its users, like love. The black panel and white body visual impact is strong, while the simple and clear operation interface and the core functions enhance the product experience and its sense of value. The unified PI features of the handle allow for a comfortable grip and make for an extremely effort-saving operation.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Innovation / Autonomy, Usability / Ergonomics

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Midea

Midea Electrical Heating Appliances Manufacturing Co., Ltd.
Shunde Foshan Guangdong, China

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Design

Midea

Midea Electrical Heating Appliances Manufacturing Co., Ltd.
Shunde Foshan Guangdong, China

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