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VON BUHL BONE DRY LABELS / Wine bottle labelling

VON BUHL BONE DRY LABELS

Discipline: Packaging

VON BUHL BONE DRY LABELS

Discipline: Packaging

They make dry wines at Reichsrat von Buhl. And they love them really dry. According to the German wine law, dry can be up to 9 g of residual sugar. But that's not really dry. At least not in RvB's opinion. For them, dry means 0-4 g of residual sugar. So we have given it some thought and decided to create a label that transports the general brand message. The goal was to visualize the bone dry taste profile. So we've taken the flavors of Riesling and Rosé and had them arranged in a shape clearly linked to bones.

  • TARGET GROUPS Consumer / User, Further specification:: Lovers of dry wine with a minimum of residual sugar
  • TARGET REGIONS Europe, North America
  • DEVELOPMENT TIME up to 12 months
  • DATE OF LAUNCH 2016
Client / Manufacturer

Weingut Reichsrat von Buhl

Weingut Reichsrat von Buhl
Deidesheim, Germany

Design

Eat, Sleep + Design

Eat, Sleep + Design GmbH
Berlin, Germany

Daniel Reiss, Frank Gräfe

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