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SongLuYu Tea Package / Tea packaging

SongLuYu Tea Package
SongLuYu Tea Package

Discipline: Packaging

Discipline: Packaging

SongLuYu, the tea culture passed down from the Song Dynasty, cooperates with the original cultural and creative brand "Peaquin" from Taiwan to stimulate creativity between tradition and modernity. The hand-painted style is intimate and elegant to jump out from the traditional packaging design of tea products, leading consumers to relieve satisfaction from the different industry alliance, experience “The persistence of every good tea.” We improved the packaging structure from the traditional tea cans, the design is more convenient to take the tea bags and also reusable to enhance the environmental benefits of packaging.

  • DATE OF LAUNCH 2017

  • DEVELOPMENT TIME other period:: 4-5 months

  • TARGET REGIONS Asia, Further localization:: Choose to have a high degree of interest for foreign imports of young people in eastern China.

  • TARGET GROUPS Consumer / User, Further specification:: Locked 18-40 year-old office workers in China, and have a habit of drinking tea consumers.

Client / Manufacturer

PeaQuin

PeaQuin
Taichung City, Taiwan

Design

Fair Brain Design

Fair Brain Design
Taichung City, Taiwan