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The original Parisienne cup is a collaboration between Stefano Giovannoni and Paris Baguette using stripe patterns showing off bold design features. Another collaboration between Stefano Giovannoni was conducted in 2015 and the barista winner of 2008 in America created Cafe Adagio. Thus, the design concept of a barista has been created under the image of a tasteful coffee. Black and brown has been selected as main colors to represent the modern trend and professional image of the barista. Cafe Adagio cup was originally designed, and since then products using characters have been used to improve brand identity.
SPC
Seoul, South Korea
SPC
Seoul, South Korea
Hee Soo Her (Project Management), Stefano Giovannoni (Concept), Soo Jin Lee (Creative Direction), Sung Hyun Kim (Graphic Design), Min Ho Dong (Structure Design)