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Cafe Adagio / Coffee packaging

Cafe Adagio
Cafe Adagio

Discipline: Packaging

Discipline: Packaging

The original Parisienne cup is a collaboration between Stefano Giovannoni and Paris Baguette using stripe patterns showing off bold design features. Another collaboration between Stefano Giovannoni was conducted in 2015 and the barista winner of 2008 in America created Cafe Adagio. Thus, the design concept of a barista has been created under the image of a tasteful coffee. Black and brown has been selected as main colors to represent the modern trend and professional image of the barista. Cafe Adagio cup was originally designed, and since then products using characters have been used to improve brand identity.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

SPC

SPC
Seoul, South Korea

Design

SPC

SPC
Seoul, South Korea

Hee Soo Her (Project Management), Stefano Giovannoni (Concept), Soo Jin Lee (Creative Direction), Sung Hyun Kim (Graphic Design), Min Ho Dong (Structure Design)