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BMW - THE NEXT 100 / Corporate book

BMW - THE NEXT 100
BMW - THE NEXT 100

Discipline: Communication

Discipline: Communication

With the publication of "THE NEXT 100," the BMW Group is marking its 100th anniversary by setting its sights on the future. The book presents a fascinating panorama of mobility and much more. The 520-page compiled book is divided into topic-specific chapters and considers the world and the ways it will change in the future. The book discusses the key themes of the future: energy, demographic change, globalization, digitization and mobility. What do these themes mean for the BMW Group as a company? Leading thinkers from the BMW Group and the fields of politics, business and science express their thoughts-along with artists, architects and other.

  • TARGET GROUPS Consumer / User, Trade / Industry, Public Sector / Government

  • TARGET REGIONS Europe, North America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

BMW Group

BMW Group AG
München, Germany

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Design

HOFFMANN UND CAMPE X

HOFFMANN UND CAMPE X
Hamburg, Germany

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Design

ringzwei

ringzwei
Hamburg, Germany

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