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In 2015 new spaces was relaunched with a revised focus. As a result, the publication moved away from being a purely B2B magazine featuring Gaggenau products toward a B2C format. Exciting portraits, background information, trend reports and feature stories that present unusual points of view and point the way toward new directions reflect the philosophy and positions of the Gaggenau brand even without making any direct reference to it. However, the magazine does indirectly communicate the Gaggenau brand values: authentic, uncompromising and extraordinary.