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NuAns NEO / Smartphone


Discipline: Product

Discipline: Product

This newly styled, unlocked smartphone was redesigned from scratch. Thinness and lightness are not always the best answer for comfortability. Therefore, we produced a round shaped body with a curved glass surface that naturally sits in your hand and blends seamlessly into your daily life. Interchangeable panels, which include selected materials such as natural wood, suede and artificial leather, provide 450 unique patterns. It also has great features and functions such as a USB Type-C connector, a slot for your IC card inside the panel and it is the first ever “Continuum” implemented phone in Japan.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Practical Use, Usability / Ergonomics

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months


This smartphone by Japanese manufacturer Trinity represents a departure from most products in its category, combining complex technology with interesting haptics. It has a fresh appearance through the use of wood and other 'warm' materials, and the curved body shape feels natural and well balanced. Overall, a superbly executed product.
Gold Statement
Client / Manufacturer

Trinity, Inc.

Trinity, Inc.
Niiza, Saitama, Japan

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TENT, Inc.

TENT, Inc.
Tokyo, Japan

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