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HaiDiLao Branding / Brand design

HaiDiLao Branding
HaiDiLao Branding
HaiDiLao Branding
HaiDiLao Branding
HaiDiLao Branding

Discipline: Communication

HaiDiLao Branding

Discipline: Communication

With its 22 years of experience, HaiDiLao Hot Pot, one of the biggest catering brands in mainland China, sets standards in the industry and is well-known for its excellent services. In order to stand out from other competitors and to emphasize its advantages, a new brand design, visualizing the new slogan “Service is Kung Fu,” was launched. In the Chinese language Kung Fu has two meanings. Besides fighting skills it also refers to a good basis, which requires time and patience to establish. Derived from its house specials, a series of vivid Kung Fu mascots, wearing the HaiDiLao uniform, were created to bring this idea to life.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

Sichuan Haidilao Catering Co., Ltd.

Sichuan Haidilao Catering Co., Ltd.
Beijing, China

Design

Sichuan Haidilao Catering Co., Ltd.

Sichuan Haidilao Catering Co., Ltd.
Beijing, China

Bamboo Huan (Creative Direction), Camidi Liu (Design Direction), Danyan Zhao (Graphic Design)