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PlayStation®VR / Virtual Reality system


Discipline: Product

Discipline: Product

2016 will be remembered as the inaugural year for Virtual Reality. At the vanguard of VR, the PlayStation®VR’s design sets it apart as a new entertainment icon. The PS VR combines simplicity and function into a fun, safe, and user-friendly package. The headset is defined by its most distinctive elements: a single straight band from the forehead to the back of the head, and stylish curves with embedded tracking lights. These elements convey a sense of lightness and fun in an appealingly simple, iconic silhouette. The PS VR can be easily worn over glasses, and its comfortable design allows for immersive gaming that will not disappoint.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Practical Use, Usability / Ergonomics

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America

  • DEVELOPMENT TIME other period:: 48 - 60 months


A design that both looks cohesive when worn on the body while at the same time applying materials in the right way to ensure comfort and easy and fast adaptability, adjusting for different head sizes. The overall balance of black and white is appealing, while the confident use of thermoplastic materials is masterful. All of this comes at a price that is very affordable for the technology. This product brings VR to the masses.
Gold Statement
Client / Manufacturer

Sony Interactive Entertainment

Sony Interactive Entertainment
Tokyo, Japan


Sony Interactive Entertainment

Sony Interactive Entertainment
Tokyo, Japan

Taichi Nokuo UX Platform Design Group Corporate Design Center