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PENTAX K-1 / 35 mm full-size SLR camera

PENTAX K-1
PENTAX K-1

Discipline: Product

Discipline: Product

Valuing the preciseness and robustness unique to cameras, we reviewed 35 mm full-size SLR cameras radically to design this camera. Shaping the central part to create an optical path from the lens mount to the penta portion and the finder, we directly expressed an SLR camera’s appeal. With a new function dial to set functions, we improved the camera’s usability and facilitate the quick and direct change of functions or input, meeting users’ needs to use a camera freely. A flexible tilt-type LCD that minimizes monitor shifts from the center of the lens in various shooting scenes outside is the unique feature of this camera, providing users with free shooting angles anytime.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME 25 - 36 months

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, Further localization:: middle east

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Practical Use, Usability / Ergonomics

Client / Manufacturer

Ricoh

RICOH IMAGING COMPANY, Ltd.
Tokyo, Japan

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Design

Ricoh

RICOH IMAGING COMPANY, Ltd.
Tokyo, Japan

Masaaki Haga, Takeshi Matsushita

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