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Principle of Purity. / 911 R web special

Principle of Purity.
Principle of Purity.
Principle of Purity.
Principle of Purity.

Discipline: Communication

Principle of Purity.
Principle of Purity.

Discipline: Communication

The Porsche 911 R was built specifically for motor racing in 1967. Now it is back. It is the reminder of a lost childhood. It smells of petrol, of asphalt, of the race track. It can tell you tales of historic races, of victories and records, of naturally aspirated engines and manual transmissions, of red stripes and of the Porsche logo on its side. The overall design reflects this puristic motorsports heritage and transfers it in today’s world. Users can join two Porsche enthusiasts on their road to perfect vehicle control in the web special. Their goal: complete a stage of the legendary Tour de France Automobile of 1969.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

Dr. Ing. h.c.F. Porsche AG

Dr. Ing. h.c. F. Porsche AG
Stuttgart, Germany

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Design

UDG United Digital Group

UDG United Digital Group
Hamburg, Germany

Martin Spies, Uwe Todoroff, Michaela Heidl, Simon Erdmann, Samantha Landgrebe, Rebekka Heinisch

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