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Mercedes-Maybach Pullman / Product communication

Mercedes-Maybach Pullman
Mercedes-Maybach Pullman

Discipline: Communication

Discipline: Communication

The epitome of size. A vehicle of new dimensions. The images convey an unprecedented sense of spaciousness, an experience of limitless room. The imagery, which we have developed ourselves, touches briefly on the history of this legendary vehicle. The modern look of the photos reflects the vehicle’s design. But then, the sober feel is left behind – a shower of diamonds opens up a new realm of fantasy, hinting at the boundlessness of one’s own possibilities reaching beyond the horizon. Fascination and inspiration combine in both the book and the encounter with the vehicle itself.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User, Further specification:: heads of state, politicians, top-ranking officials, businesspeople from upper echelons of society

Client / Manufacturer

Daimler AG

Daimler AG
Stuttgart, Germany

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Design

Schwarz Gruppe Design

Schwarz Gruppe Design
Stuttgart, Germany

Thomas Schwarz, Mariella Molter, Michael Krüger