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Le Santi / Body shaping products

Le Santi
Le Santi
Le Santi
Le Santi
Le Santi

Discipline: Packaging

Le Santi
Le Santi

Discipline: Packaging

Our agency had the task to make an effective packaging to transport the idea of weight loss. The packaging presents the graphic shapes subjected to the optical metamorphosis as they are becoming thinner in the "waist." By means of this visual metaphor we show that the shape of the body can change right before one’s eyes. The packaging is balanced by the color blocks. Bright but not pimpish, spectacular but not irritating – it conveys the character and identity of the brand that is clear and attractive not only for the female audience.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Vertex

Vertex
Saint Petersburg, Russia

Design

:Otvetdesign

:Otvetdesign
Saint Petersburg, Russia

Vladimir Fedoseev (Creative Director), Arina Yushkevich, Ksenia Alekina (Art Directors), Anna Lysenko, Nika Toroptsova (Designers, Illustrators)