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DMC-GX80 / GX85 / GX7MK2K / Digital camera

DMC-GX80 / GX85 / GX7MK2K

Discipline: Product

Discipline: Product

Micro Four Thirds interchangeable lens camera: a perfectly balanced mirrorless camera to take anywhere for street photography of everyday scenes. Low-pass filterless model with a new engine for high resolution and sensitivity. Captures objects true to life with smooth gradation and fine details. Features a newly developed Dual Image Stabilization system perfect for street photography. Powerful image stabilization in all situations for 4K Photo shots or videos while walking. Post Focus allows the focus point to be selected after the shot. Users can create the exact shots they desire with fewer failures.

  • ASSESMENT CRITERIA Practical Use, Usability / Ergonomics, Brand Identity

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Further localization:: World

  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer


Panasonic Corporation
Osaka, Japan

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Panasonic Corporation
Design Center, AVC Networks Company
Tokyo, Japan

Yuhei Yamamoto

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