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DMC-TZ100 / TZ101 / TX1 / ZS100 / Digital camera

DMC-TZ100 / TZ101 / TX1 / ZS100

Discipline: Product

Discipline: Product

This 4K digital camera aims to set a new standard for travel cameras. Despite its compact body, the camera features both a large sensor and high-powered zoom demanded by camera enthusiasts.
- 1" high sensitivity sensor and newly developed Leica Vario-Elmarit 10x lens for amazing depiction rivaling SLR cameras and allowing users to create real works of art.
- Seamless aluminum case built using a new process for a simple yet highly robust design with few joints. Has 4K Photo to shoot 30 frames a second for extended time without losing speed and Post Focus to choose the best focus afterwards, to easily capture those once-in-a-lifetime moments.

  • ASSESMENT CRITERIA Practical Use, Execution / Material Selection, Usability / Ergonomics

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Further localization:: World


Client / Manufacturer


Panasonic Corporation
Osaka, Japan

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Panasonic Corporation
Design Center, AVC Networks Company
Tokyo, Japan

Tsuyoshi Yoshiyama

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