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PRORIL Brand Design / Industrial pumps

PRORIL Brand Design
PRORIL Brand Design
PRORIL Brand Design
PRORIL Brand Design
PRORIL Brand Design
PRORIL Brand Design

Discipline: Communication

PRORIL Brand Design

Discipline: Communication

PRORIL transited from OEM pump to establishing its own brand for the international market. A new brand identity and English naming were developed for PRORIL along with a series of brand communication materials which create a dynamic and professional brand image. The brand identity design concept came from the theory of pumping water up. Using such unique dynamic element to visually separate it from its competitors, the brand representation is variational yet consistent with its brand character.

  • TARGET GROUPS Trade / Industry

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME 13 - 24 months


Client / Manufacturer


Kaohsiung, Taiwan


Process Brand Evolution (Taiwan)

Process Ltd. (Taipei)
Taipei, Taiwan

Xinhong Yeh, Tori Wu

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