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PRORIL transited from OEM pump to establishing its own brand for the international market. A new brand identity and English naming were developed for PRORIL along with a series of brand communication materials which create a dynamic and professional brand image. The brand identity design concept came from the theory of pumping water up. Using such unique dynamic element to visually separate it from its competitors, the brand representation is variational yet consistent with its brand character.
PRORIL PUMPS CORPORATION
Process Brand Evolution
Xinhong Yeh, Tori Wu