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A package for headphones with a world-first patented configuration realizing Japanese traditional hospitality in solid form. Previous designs made it difficult to remove the product from the surrounding cushioning materials. In this new design, the headphones rise up automatically through the door of the storage box by opening it and thus can be taken easily out of the paper package. This also gives users a sense of surprise when opening the package – a boost to the buyer's satisfaction and sense of ownership and thus perfect for an entertainment product. (Patent pending)
Panasonic Corporation
Design Center, Appliances Company
Kusatsu, Japan
Tomohisa Shirosawa