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SL - 1200GAE/G / Direct drive turntable

SL - 1200GAE/G
SL - 1200GAE/G

Discipline: Product

Discipline: Product

An innovative turntable system that features a newly developed coreless direct-drive motor to realize rock-steady speed and minimal vibration. The magnesium alloy tone arm for high-precision tracking is the first of its type to be adopted by Panasonic. Redefining the benchmark for direct drive-analog players: this was the principal and ultimate theme of this project.

  • ASSESMENT CRITERIA Execution / Material Selection, Brand Identity

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe, North America, Further localization:: Japan, Chile

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Panasonic

Panasonic Corporation
Osaka, Japan

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Design

Panasonic

Panasonic Corporation
Kusatsu, Japan

Ryoichi Yagi

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