Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

SL - 1200GAE/G / Direct drive turntable

SL - 1200GAE/G
SL - 1200GAE/G

Discipline: Product

Discipline: Product

An innovative turntable system that features a newly developed coreless direct-drive motor to realize rock-steady speed and minimal vibration. The magnesium alloy tone arm for high-precision tracking is the first of its type to be adopted by Panasonic. Redefining the benchmark for direct drive-analog players: this was the principal and ultimate theme of this project.

  • ASSESMENT CRITERIA Execution / Material Selection, Brand Identity

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe, North America, Further localization:: Japan, Chile

  • DEVELOPMENT TIME 13 - 24 months


Client / Manufacturer


Panasonic Corporation
Osaka, Japan

Go to profile


Panasonic Corporation
Kusatsu, Japan

Ryoichi Yagi

Go to profile