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PUMA X-CAT DISC / Shoe

PUMA X-CAT DISC
PUMA X-CAT DISC

Discipline: Product

Discipline: Product

New materials do not only allow for new shapes, but also enable a different way of thinking about movement: in 2008, the BMW Group introduced a concept car with a seamless fabric outer shell that boldly questioned the philosophy of car design. Now GINA was the inspiration force for a collaboration between BMW and PUMA that has resulted in the X-Cat DISC. This shoe is about essential character, lightweight, adaptability and performance. Rather than transferring automotive design to the lifestyle world, this project is about translating a visionary design philosophy from one industry to another, exploring the creative freedom shoe design has to offer.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Execution / Material Selection, Usability / Ergonomics

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Europe, North America

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

PUMA ACCESSORIES

PUMA SE
Herzogenaurach, Germany

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Design

BMW Group Designworks USA

Designworks, A BMW Group Company
München, Germany

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