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SBB POS System / POS display

SBB POS System
SBB POS System

Discipline: Product

Discipline: Product

The new POS concept was aimed at restructuring the way SBB travel centers present information and offers to their clients. So far, the visual communication had been limited to the travel centers’ periphery, seldom noticed and barely perused. The new SBB POS System rearranges the information spatially, hierarchically and thematically, enabling a differentiated presentation. The brochures, pamphlets and products are concentrated on the new SBB frames which, being placed in the middle of the travel centers, bring the information closer to the clients. The frame is a high-quality, expandable modular system that can easily be adapted to meet future needs.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Usability / Ergonomics, Brand Identity

  • TARGET GROUPS Consumer / User


  • DEVELOPMENT TIME 13 - 24 months


Client / Manufacturer


Bern 65, Switzerland


Office for spatial identity GmbH

Office for spatial identity GmbH
Zürich, Switzerland

Frank Schmid