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Daimler Image Brochure 16 / Image brochure

Daimler Image Brochure 16
Daimler Image Brochure 16

Discipline: Communication

Discipline: Communication

It visualizes the group’s evolution from automotive manufacturer to networked mobility provider, creating a new image and setting a new tone. The story is developed by a text that works with associations, conveying a dynamic image that speaks to the emotions. Language, design and photography are combined in a high-quality print format to create a clear identity. The first step involved identifying the relevant stakeholder-oriented communication themes using the “structural coupling” technique. As the first corporate brochure to feature Daimler’s new corporate design, “Ready to start up” also marks the start of a new communication strategy.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Australia/Oceania, Europe, North America

  • TARGET GROUPS Consumer / User, Trade / Industry, Public Sector / Government, Other target groups:: the entire social sphere in which Daimler is active; all company’s stakeholders

Client / Manufacturer

Daimler AG

Daimler AG
Stuttgart, Germany

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Design

Schwarz Gruppe Design

Schwarz Gruppe Design
Stuttgart, Germany

Thomas Schwarz, Mariella Molter, Franziska Litterst