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The annual report focuses on four strategic objectives: expanding the global presence; tapping into new fields of business; further developing products and therapies; expanding operational excellence and flexibility. Large, striking image series and photoessays round off the graphic representation of these strategic themes. Profiles are used to visualize complex content at a glance and lead into the areas using the publication’s title. The emotional communication level and actual growth levels are linked via an image series. The “book within a book” production integrates the magazine at the heart of the report and can be removed as desired.