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Bauhaus and HUGO BOSS / Annual Report

Bauhaus and HUGO BOSS
Bauhaus and HUGO BOSS

Discipline: Communication

Discipline: Communication

No other cultural institution is so inexorably linked with HUGO BOSS’ identity than Bauhaus. Precision, clarity and esthetic perfection are central elements of the Bauhaus movement. Campaign motives and window decoration are also incorporated in this year’s annual report, which is subtitled "Bauhaus and HUGO BOSS." A playful approach to typography as well as the form and color of basic elements is in harmony with the visual world of HUGO BOSS. The cover is "dressed" in textured paper. This haptic quality instantly alludes to the world of fashion. The use of uncoated paper evokes the authenticity of the Bauhaus movement.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe, North America

  • TARGET GROUPS Consumer / User, Trade / Industry, Public Sector / Government

Client / Manufacturer

HUGO BOSS

HUGO BOSS AG
Metzingen, Germany

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Design

hw.design

hw.design GmbH
München, Germany

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