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Gaejeuluhbo / Canned food packaging

Gaejeuluhbo
Gaejeuluhbo

Discipline: Packaging

Discipline: Packaging

Gaejeuluhbo means “seasonal treasure from the sea.” This offers people to enjoy richer and more delicious meals despite their hectic urban lifestyles. Minimally depicting different kinds of seafood above ocean waves, the design symbolizes marine treasure, while the Asian typography and vertical logo imply the flow of nature and seasonal change. Also, solid colors are used to emphasize the premium image of the brand. Unlike pre-existing designs for sea snail products, the container is compact for convenient storage, and the package includes a practical recipe that is easy enough for anyone to follow for either casual or campsite cooking.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Further localization:: It doesn't have specific target region. It's for all.

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

CJ Cheiljedang

CJ CHEILJEDANG
Seoul, South Korea

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Design

CJ Cheiljedang

CJ CHEILJEDANG
Seoul, South Korea

Kim Ji Sun (Creative Director), Lee Kang Guk (Director), Lee Seoung Pyo, Na Yoon Seok, Baek Yun Jung (Designers)

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