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BYO, Bio Probiotic / Probiotic packaging

BYO, Bio Probiotic
BYO, Bio Probiotic

Discipline: Packaging

Discipline: Packaging

The paper package with the shape of a roof symbolizes that it protects children from itchy skin. The bottle containing the capsules of the lactic acid bacteria for healthy intestines is shaped like a crock with two soft shoulder lines. This kind of shape and a wide cap design allow a firm sense of grip, which contributes to the convenience of customers. The green cap, which implies that the lactic acid bacteria is found in nature, and the multiple blow container with a soft surface complete the concept. The crock motif has been developed based on the motif of the white porcelain Baekjjacheolhwamaejookmoon, Korean National Treasure No. 166.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Further localization:: It doesn't have specific target region. It's for all.

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

CJ Cheiljedang

CJ CHEILJEDANG
Seoul, South Korea

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Design

CJ Cheiljedang

CJ CHEILJEDANG
Seoul, South Korea

Ji Sun Kim (Executive Director), Hyung Kyung Choi, Yul Joong Kim (Creative Directors), Seol Hee Son, Lee Hyun Jik, EunYoung Lee (Designers)

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