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off toco / Camera and laptop backpack

off toco
off toco

Discipline: Product

Discipline: Product

The removable inner case turns this camera bag series into a regular daypack. Offering optimum comfort in everyday use with easy-shoulder, stable-carry double handles; self-standing trapezoidal shape; opening and closing mechanism allowing quick camera retrieval; the first such device in the industry. Adopting a natural and simple form for its functional structure, and inner instead of external stitching, the bag achieves the texture of high-quality waterproof materials. The bag fully solves user needs and achieves ultimate ease of use, becoming a partner that fits your everyday life.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Practical Use, Execution / Material Selection

Client / Manufacturer

ELECOM

ELECOM Co., Ltd.
Chuoku, Osaka, Japan

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Design

ELECOM

ELECOM Co., Ltd.
Chuoku, Osaka, Japan

Takashi Shikano

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