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OLED / OLED lighting family


Discipline: Product

Discipline: Product

WOW is a collection of floor, wall, table and hanging lights. The design concept is the trajectory of light, for which linear elements have been used. With a thickness of five mm, the minimalist designed lamps disappear in the environment and leave only the luminous environment. The symbolic design brings lighting back to the essentials. The users interact with the luminous environment rather than the lamps itself. As an emerging light source, compared to LED, OLED is glare-free, UV-free and produces no heat. The project gives full play to the characteristics of OLED and goes beyond established boundaries of lamp thickness.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Execution / Material Selection, Brand Identity

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Europe, North America

  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer


Zhongshan, China


Shenzhen 21g Product Design Co.,ltd

Shenzhen 21g Product Design Co., Ltd.
Shenzhen, China

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