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Ace / Lounge collection

Ace
Ace
Ace
Ace
Ace

Discipline: Product

Ace
Ace

Discipline: Product

Imagine a box with a handle that you simply grab and take home from the shop and within a few minutes transform into an exclusive lounge chair. The Ace collection innovatively unifies luxurious upholstered furniture with functional flat-pack principles, in an expressive design inspired by an urban lifestyle. Ace combines intelligent engineering with an elegant visual impression. The inviting volume of the upholstery is accentuated by a soft, rounded design, while angled legs give it a nonchalant expression. In a delicate proportional balance between weight and lightness, Ace compellingly conquers a room with its relaxed yet stylish attitude.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME 25 - 36 months

  • TARGET REGIONS Asia, Australia/Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User, Trade / Industry

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Innovation / Autonomy, Brand Identity

Client / Manufacturer

Normann Copenhagen

Normann Copenhagen
Copenhagen, Denmark

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Design

Normann Copenhagen

Normann Copenhagen
Copenhagen, Denmark

Hans Hornemann

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