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Zenfone3 series+Accessory / Smartphone

Zenfone3 series+Accessory

Discipline: Product

Zenfone3 series+Accessory
Zenfone3 series+Accessory
Zenfone3 series+Accessory

Discipline: Product

The New ASUS Zenfone3 is a feature-packed smartphone that exudes the spirit of refined craftsmanship and sophisticated engineering, inspired by the beauty of nature. The Zenfone3 is encased with a scratch-resistant 2.5D glass that smoothly curves on the edges, applying the same meticulous glass artistry found on premium watches. The concentric circle texture underneath the back cover and the spun-cut etchings on multiple keys represent ASUS Zen's iconic design signature. The phone’s rounded metal frame delivers tactile comfort and solidity.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Innovation / Autonomy, Brand Identity

Client / Manufacturer

Asustek Computer

ASUSTek Computer Inc.
Taipei, Taiwan

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Design

Asustek Computer

ASUSTek Computer Inc.
Taipei, Taiwan

ASUS Design Center

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