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DIA TV Brand design / Brand design

DIA TV Brand design
DIA TV Brand design

Discipline: Communication

Discipline: Communication

DIA TV manages video creators on online platforms and helps maintain an ecosystem of creating better digital creation. Currently DIA TV is partnered with over 700 teams and pride of our millions of fans worldwide. Because we have a large pool of unique influencers, we needed to create a brand identity that can bring them together. Hence we used simple figures as a base and two brackets "[ )" to symbolize the first alphabetic character "D" as our graphic motif. The brackets include the meaning (to bring together) and character (to expand) and the role is to incorporate the image, video and text of our creators.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME other period:: 3 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

CJ E&M

CJ E&M
Seoul, South Korea

Design

CJ E&M

CJ E&M
Seoul, South Korea

Seungkwan Kang, Hyunhee Uhm, Jihyun Song, Seoyoung Lee