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Bosch is in the process of becoming an IoT company. With smart products, Bosch seeks to connect people and machines, and so make everyday life simpler. The annual report has thus been designed as an interactive journey that makes the intangible IoT tangible for stakeholders. Layout and technology connect the figures with the stories and act as a metaphor for the “Simply.Connected.” strategy. A view duration of averaged 5:20 min so far and 500,000 visits expected in 2016 attest to the content’s quality.