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Innovative blocks: KUUM / Toy blocks

Innovative blocks: KUUM
Innovative blocks: KUUM

Discipline: Product

Discipline: Product

This collection of modern wooden toy blocks consists of twelve iconic and geometric units infused with poetic stories of nature. The units can be disassembled into 36 different unique shapes (202 pieces in total), with which you can build various children’s objects with intriguing varieties. The lengths and angles of the pieces have been carefully calculated and designed to maximize the number of interlocking combinations within the limited pieces. The blocks have the essence of flexible building modules and feature the esthetics / poetic beauty representing Japanese nature, which distinguishes this product from other conventional toy blocks in the market.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Practical Use, Usability / Ergonomics

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Europe, North America

  • DEVELOPMENT TIME 13 - 24 months


Client / Manufacturer


Kobe, Japan

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Portland, OR, United States

Marie Uno, Hideshi Hamaguchi, Ippei Iwahara