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Zenfone3 Deluxe+Accessory / Smartphone

Zenfone3 Deluxe+Accessory
Zenfone3 Deluxe+Accessory

Discipline: Product

Discipline: Product

The Zenfone3 Deluxe series is a new achievement of exploring craftsmanship from ASUS. In addition to the powerful specification, we challenge the limitation of physics to push Industrial Design to a new realm. To avoid signal shielding, a hole has to be bored in the metal back cover on smartphones and filled with plastic or glass. However, that is not acceptable for the ASUS design team. ASUS used the agile industrial design cogitation to achieve both a perfect metal appearance and a good antenna signal exit in the ASUS Zenfone3 Deluxe.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Innovation / Autonomy, Brand Identity

Client / Manufacturer

Asustek Computer

ASUSTek Computer Inc.
Taipei, Taiwan

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Design

Asustek Computer

ASUSTek Computer Inc.
Taipei, Taiwan

GO TO PROFILE