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Volkswagen-GB 2015 / Annual Report

Volkswagen-GB 2015

Discipline: Communication

Discipline: Communication

The manipulated exhaust readings and defeat device debacle have posed a serious communication challenge at Volkswagen. The 2015 annual report responds to this: the exhaust issue has been given its own part in the financial section, and the magazine opens into an interview on trust with the new CEO, Matthias Müller. The report and magazine have still remained true to the approach taken in 2013, as Volkswagen needs to communicate its commitment to the facing the future now more than ever. The general theme centers on people after ideas and progress, with "move people" as the guiding principle.

  • TARGET GROUPS Consumer / User, Further specification:: interessierte Öffentlichkeit, (potenzielle) Mitarbeiter, Aktionäre

  • TARGET REGIONS Europe, North America

  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer


Volkswagen AG
Wolfsburg, Germany

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3st kommunikation

3st kommunikation GmbH
Mainz, Germany

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