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XSR900 / Motorcycle

XSR900
XSR900

Discipline: Product

Discipline: Product

“Neo-retro” motorcycles blending classic exteriors with modern performance have become common in recent years, and the XSR900, based on the successful MT-09 platform, brings its users real pride of ownership in a highly cost-effective package. To overcome development constraints, the simple design openly stresses material beauty and quality instead of covering it, like the hand-buffed aluminum fuel tank cover ˗ no XSR is the same. Closer examination reveals painstaking attention to detail, like the design of the nuts and bolts, or the circle motif that creates a timeless appearance. With the XSR900, you get a genuine motorcycling experience.

  • DATE OF LAUNCH 2016

  • TARGET REGIONS Asia, Australia/Oceania, Europe, North America

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Execution / Material Selection, Target Group Fit

Client / Manufacturer

Yamaha Motor Co., Ltd.

Yamaha Motor Co., Ltd.
Shizuoka, Japan

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Design

GK Dynamics Incorporated

GK Dynamics Inc.
Tokyo, Japan

Tadashi Inose

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Design

Yamaha Motor Co., Ltd.

Yamaha Motor Co., Ltd.
Shizuoka, Japan

Masahiro Yasuda

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