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thyssenkrupp / Aerospace poster

thyssenkrupp

Discipline: Communication

thyssenkrupp

Discipline: Communication

For thyssenkrupp aerospace a key visual mechanic was developed that communicates the brand care in a modern and visionary way. The logo uses the historic signets, Krupp rings and Thyssen curve, melding them into a contemporary symbol of unity and innovative strength. Each key visual is always illustrated with the same contour width, combined with the hero color thyssenkrupp brand blue.

  • TARGET GROUPS Consumer / User, Trade / Industry
  • TARGET REGIONS Europe
  • DEVELOPMENT TIME up to 12 months
  • DATE OF LAUNCH 2015
Client / Manufacturer

ThyssenKrupp

thyssenkrupp AG
Essen, Germany

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Design

loved GmbH

thjnk / loved GmbH
Hamburg, Germany

Peter Matz, Maik Beimdieck, Jonathan Sven Amelung, Leo Volland

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