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thyssenkrupp / Icons, pictograms

thyssenkrupp

Discipline: Communication

The formal merger of the Thyssen and Krupp companies was completed in 1999. However, thus far this has not resulted in a solidary whole, especially not internally. Only with the repositioning as a diversified industrial group is the company growing into a single unit, with over 160,000 employees worldwide. As part of this, a brand icon collection was developed. The logo uses the historic signets, Krupp rings and Thyssen curve, melding them into a contemporary symbol of unity and innovative strength. One of the circles in the logo always forms the basis of the brand icon, which is always designed with the same contour width.

Discipline: Communication

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

ThyssenKrupp

thyssenkrupp AG
Essen, Germany

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Design

loved

thjnk / loved GmbH
Hamburg, Germany

Peter Matz, Maik Beimdieck, Philipp Stamer, Jonathan Sven Amelung, Leo Volland

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