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KeyMission 360 / Digital camera

KeyMission 360

Discipline: Product

KeyMission 360

Discipline: Product

Nikon’s first action camera, the KeyMission 360, is a wearable action camera equipped with both a front and rear image sensor as well as a NIKKOR lens, all of which allow for recording of amazingly realistic, 360º 4K UHD videos. It is waterproof to depths of 30 m, shockproof, cold-proof and dustproof. The compact body is extremely portable, and its large controls make it easy to operate with any outdoor sporting or leisure activity.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Practical Use, Innovation / Autonomy, Target Group Fit

Client / Manufacturer

Nikon

Nikon Corporation
Tokyo, Japan

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Design

Nikon

Nikon Corporation
Tokyo, Japan

Hiroyuki Asano, Chikara Fujita, Mitsuo Nakajima

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