thyssenkrupp / Corporate Design

The formal merger of the Thyssen and Krupp companies was completed in 1999. However, thus far this has not resulted in a solidary whole, especially not internally. Only with the repositioning as a diversified industrial group, the company is growing into a single unit, with over 160,000 employees worldwide. As part of this, a corporate design was developed that reflects the new unity visually as well. In particular, the new corporate design had to demonstrate coherence and strength. The logo uses the historic signets, Krupp rings and Thyssen curve, melding them into a contemporary symbol of unity and innovative strength.