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eat sweet / Tableware

eat sweet
eat sweet

Discipline: Product

Discipline: Product

Around the globe, excellent patissiers are developing new sweets everyday. We have created a collection which fully expresses the charm of sweets. The original whiteness of porcelain of the world’s finest Amakusa pottery stones (Kumamoto, Japan) brings out the beautiful colors of sweets. Craftsmanship achieved a 10 to 30% lighter and thinner porcelain body compare to the existing products. Especially the glasses are so thin and translucent like a glass when held up to the light. The rim of the glass is carefully polished by skilled craftsman to ensure a smooth touch to the mouth. The form is inspired by the traditional Japanese tableware.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia, Australia/Oceania, Europe, North America

  • TARGET GROUPS Consumer / User, Trade / Industry

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Innovation / Autonomy, Brand Identity

Client / Manufacturer

Yamaka Shoten Ltd.

Yamaka Shoten Ltd.
Gifu, Japan

Design

MAREI Ltd.

MAREI Ltd.
Tokyo, Japan

Product Concept and Design Produce Reiko Okamoto, Sayaka Goto

Design

Yamaka Shoten Ltd.

Yamaka Shoten Ltd.
Gifu, Japan