Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

DURA-ACE R9100 Series / Road bike components

DURA-ACE R9100 Series

Discipline: Product

A flagship set of components for driving, braking and shifting road-racing bikes. Comprising an electronic gearshift system, a high torque motor for precise shifting, a highly controllable braking system and a smooth drive train. Components dedicated to design into the minutest detail of 1 mm size and 1g weight, allow peak performances even when riding in rain or on uneven roads. This dynamic emotional design combined with lightness and smoothness allows users to intuitively feel the unique performance. Aluminum forgings are gradationally anodized on a mirror-finished surface. Sharp contrasts and a transparent sense express an ode to Japanese esthetics.

Discipline: Product

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME 25 - 36 months

  • TARGET REGIONS Further localization:: Global

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Innovation / Autonomy

Client / Manufacturer

Shimano

Shimano Inc.
Sakai City, Japan

GO TO PROFILE
Design

Shimano

Shimano Inc.
Sakai City, Japan

GO TO PROFILE