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Rolls-Royce Art Book / Art book

Rolls-Royce Art Book
Rolls-Royce Art Book

Discipline: Communication

Discipline: Communication

Themed "We believe in Art" the history of Rolls-Royce was told from the historical beginning on and laid the foundation for the "Art Program." Siegelwerk summarized the vision for the first time and developed a system which invites the viewer to explore this world. A slipcase with six horizontal cutouts was created to represent only one piece of an artist at a time. By pulling the book out of the slipcase the cutouts let appear five further art pieces. The sujet rotation allows representing all artists equally. On the book itself the whole engagement gets revealed in an abstract overall picture which emphasizes the focus on light and video art.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Other target groups:: Customers of Rolls-Royce, potential customers, art enthusiasts

Client / Manufacturer

Rolls-Royce Motor Cars

Rolls-Royce Motor Cars
Chichester, United Kingdom

Design

Siegelwerk GmbH

Siegelwerk GmbH
Stuttgart, Germany

Silke Vetter

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