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Themed "We believe in Art" the history of Rolls-Royce was told from the historical beginning on and laid the foundation for the "Art Program." Siegelwerk summarized the vision for the first time and developed a system which invites the viewer to explore this world. A slipcase with six horizontal cutouts was created to represent only one piece of an artist at a time. By pulling the book out of the slipcase the cutouts let appear five further art pieces. The sujet rotation allows representing all artists equally. On the book itself the whole engagement gets revealed in an abstract overall picture which emphasizes the focus on light and video art.
Rolls-Royce Motor Cars
Chichester, United Kingdom