Sign up for an Award
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
BLUE LAKE restaurant is sited by a clear lake amid a dense wood in a city park kept quiet amid the noisy ambient. The designer turns the “lake” and “purple” as an innovative starting point into a stamp graph to be embedded in the logo. Strokes of the Chinese characters are designed as two water drops to be mingled together. The font is designed as a “water-combining shape” with violet pedals saturated with light color. Through delicate vision, it embodies the Chinese philosophy of “implication.” As a non-perceptive color, purple displays a quiet and reserved style especially when faded, simply expressing a visual sense of tranquility and peace.
Blue Lake Restaurant
Beijing Ziyang Partner Brand Design