HTC Desire 530 / smartphone

The HTC Desire 530 combines one-of-a-kind style, practicality and affordability to create a bold smartphone unlike anything else on the market. Inspired by sportswear and street art, a micro-splash effect on the plastic shell gives each phone a unique pattern as it goes through production, treating the phone as a canvas. Each phone also includes a lanyard that secures to a recessed connection, making the phone a fashionable accessory that’s ready to record video, but won’t accidentally slip out of your hand. And yet, all of its distinct details do not come at great cost thanks to the design team’s explorations in creative efficiency.